Marketing Workflows
Marketing Workflows: Persona ladders without drift
Chain prompts for research synthesis, draft generation, and human polish without the voice flattening teams usually see.
Full-day intensive (7 hours) · Live online · 310,000 KRW
Designed for marketing pods juggling English campaigns from Seoul. You will build a persona ladder, attach evidence snippets, and practice refusal patterns when the model over-claims. Includes a clinic on brand guardrails that still leave room for human taste calls.
What is included
- Persona ladder worksheet with evidence slots
- Rewrite lab for nurture sequences
- Red-team prompts for overclaim detection
- Localization notes for APAC tone shifts
- Editorial sign-off ritual mock
- Shared rubric for “good enough to ship” vs. needs human
- Office-hour recording for async teams
Outcomes
- Three ladder templates with QA hooks
- A tone drift detector checklist
- One campaign arc rehearsed end-to-end
Mira Okonkwo
Curriculum designer translating messy creative reviews into repeatable grids.
Participant questions
Will we share live client data?
No. Bring sanitized examples or use our provided scenarios; never paste confidential material into shared rooms.
Can we bring our style guide?
Yes—faculty will help you translate prose rules into prompt constraints.
Limitations?
We do not run paid media experiments or access your ad accounts; this is writing and workflow design only.
Notes from recent seats
Persona ladder exercise finally made our nurture drafts feel authored, not templated.